Serious Products, Not So Serious Website
Chemtotal offers chemical & polymer additives to increase output & usability in the existing products. They manufacture Guar Gum Powder, Tamarind Gum, Xanthan gum (commonly used as a drilling additive), crosslinkers for gel systems, Glycerine, Bentonite, Citric Acid Monohydrate, Manganese oxide, Mica etc. What drew my attention was that from a manufacturer of this caliber you generally expect a more uptight corporate website, yet I was surprised by a tag cloud on the homepage & content on the inner pages that would benefit from proofreading. For instance if you check out their Xanthan Gum product page (find the link below) you’ll notice that someone just copied & pasted the content without formatting or proofreading it, which frankly makes it look quite unprofessional. Will their website negatively affect their business? My opinion: I doubt it. That said if you make serious products like chemical and polymer additives & you want web presence, just do it right.