Matt Haughey’s feeling a little bit of remorse for unintentionally creating a lot of flak for TiVo with his recent posts about the new ads-during-fast-forward “feature”. I can see where he’s coming from, but I don’t think he should have too much guilt over it.

I don’t have a problem with the ads; I won’t be any more likely to pay them much heed than I do the ads that are screaming past me. Many of them have their numbers up for most of the commercial … but it just doesn’t register with me unless I’m interested in the product. I do actually stop and watch commercials that interest me, and I’ve clicked on the “Thumbs Up for more info” button that uses the same commercial start and stop tagging that this will use.